In a bold and unexpected move, BET award-winning artist Ndivhudzannyi Ralivhona, popularly known as Makhadzi, has stirred up a storm in the music industry with her latest marketing stunt as the Limpopo-born singer, renowned for her energetic performances and hit songs, recently claimed that her new album had been “hacked” and was at risk of being leaked by an unknown man.
Makhadzi took to social media to announce that she was facing threats regarding her project. In a dramatic twist, she revealed on Twitter that the alleged hacker had failed to upload the album. To the astonishment of her followers, she posted pictures of the supposed culprit, only for fans to discover that the “hacker” was none other than Makhadzi herself, disguised in men’s clothing, complete with a wig and beard.
The revelation sparked a mix of amusement and controversy, particularly as the disguised figure bore a striking resemblance to another popular South African artist, Sjava. This clever ruse not only captured widespread attention but also ignited a debate on whether deception is becoming the new trend in marketing.
Makhadzi’s antics have certainly paid off, as she has garnered significant attention and left fans questioning the lengths to which artists will go to promote their work. This spectacle comes on the heels of her recent triumph at the BET Awards, where she won the New International Act Award on June 30, 2024, at the Peacock Theatre.
As the dust settles, one thing is clear: Makhadzi’s innovative approach has set a new precedent in the world of music marketing, leaving many to ponder if deception is indeed the new wave of promotion.
